Promotion is a term that is frequently used in marketing. Promotion generally refers to a process that spread awareness of the products or services among customer and this process is very imperative for a company’s health. It is one of the four basic elements of marketing that include price, product, promotion, and place.
The purpose of promotion can be of different types such as if you want to increase your sales, if you have launched a new product then you might want to raise awareness of your product among your customers or if you want to increase your corporate image and various of other purposes. Promotion of your product and services can increase your success rate that will inspire you produce good quality of products. Today we are going to discuss about one of those promotion techniques that can be effective in increasing awareness of your product among your customers and that technique is promotion through videos. There are two ways that you can promote your products or services through videos and these two are directly showing your advertisement through cable TV medium and using social video sharing websites to promote your products. Among these two options promoting your products through social video sharing websites can be very cheap than going for traditional cable TV medium. There are lots of websites that provide videos sharing facility at nominal cost and even some websites are totally free. YouTube is one of the most effective video sharing website that has the ability to boost your business in no time. It has billions of customers registered with it and it has crore of thousands of videos in its database and that is the reason why almost 70% of world population watches at least one YouTube video in a week. Promoting your product through video can have many benefits such as:
- One of the best benefits of promotion of product through video is that it helps in reaching out to millions of people simultaneously and that too at cheaper price. You can have reach to those people who actually needs your products.
- Visuals are most effective way to say something and it can have longer impact on your customer’s mind, you can say your words effectively and you don’t have to write hundreds of lines describing about your product that no one has enough time to read your product description. Your target audience will remember what they saw and heard unlike other marketing methods.
- Researches have shown that more than 79 percent of people who use internet frequently watch videos and your video will not be an exception too. Your video will be seen too. This makes this a powerful medium and this is potential enough to rightly describe your products in shorten period of time.
- Use of audio visuals also helps you in winning the trust of audience. They understand that it takes time and efforts to produce marketing messages. This also creates an impression among the customers that company is really serious thinking about the interest of its customers and they also cares about their image and wants to capture attention of audience.